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Lillian Brummet - Brummet Media




Understanding what networking involves is vital, you need to know

about and be prepared for the hidden behind-the-scenes activities that

make it all happen. Do you have time in your schedule or can you

utilize staff (or family members) to handle it for you? What are your

intentions, procedures and current campaigns? There is a lot to

consider before rushing out and sending out something that could be

considered spam, instead of a valuable networking opportunity.

Networking Tips

Throughout the many years since I first became a business owner in

1990, I have noticed the incredible value of having strong relationships

with contacts. Networking with these contacts, or approaching

someone new for networking purposes, is an important aspect of any

marketing plan.

Personally, I've run a household management service company,

helped manage a drum teaching and repair business, was a radio host,

blogger and a writer in several fields (reviewing, blogging, freelance,

published author). Many of the strong relationships we built in each of

these industries over these 30 years are still valued contacts today.

Understanding what networking involves is vital, you need to know

about and be prepared for the hidden behind-the-scenes activities that

make it all happen.

Before starting out on a campaign, reflect on how

your communications need to reflect your company's image. This can

include colour scheme, design, logos, links and other intricacies that

reflect your branding. Consider also the visual effect of your

communications: whether it appears clean, concise, appealing and

uncluttered. Clean, crisp and simple is the best way to go.

Networking means you need to have something to offer. Will you

include their name in your ad? Can you feature some aspect of their

business activities, policies or community projects on your customer e-

bulletin? Are you able to partner with them for a special sale, or get

your staff together for a volunteer activity? Can you offer them great

resources, for no other reason than to just help them out? Will you

refer customers to them? Perhaps you can be a mentor, provide

advice, offer services, discounts to their staff, coupon exchanges.

Networking campaigns will vary over the years and you may find that

you have to come up with reasons to reach out and re-connect with

those contacts (at least annually).

It is equally important to have a plan in place so that when someone

reaches out and does something nice you can express your gratitude

quickly and efficiently.

Keep a brief record of communications you have had with your

networking group. It is easy to use a simple program like Excel to

create a brief worksheet where you can enter names, contact and

latest campaign project. Colour-code the worksheet so you can see at a

glance who needs to be followed up with. Each time you reach out, be

sure to offer something – a helpful link, a contest they might be

interested in, a discounted product, a gift of some kind, a networking

idea they may want to join in, or check to see if they need more

content for their blog.

Finding new networking contacts is rarely an issue. Start with your

current pile of business cards, your suppliers, employees, and

customer lists. Don't forget your personal phone book where you have

a list of people you already know. Drop each of them a quick note

letting them know how much you appreciate them, what it is that you

appreciate about them, and how you hope to work together in some

way, or maybe you are reaching out just to let them know how you

are doing and what you are up to.

Drop into local employment centres to learn about businesses in the

area that compliment or compete with yours. Small business advice

groups, workshops and events can be found through the local library

and government offices. Don't forget to network with the staff while

you are there - at least introduce yourself, invite them to reach out

and give them your card. If you go to any events, have a ton of

business cards on hand. Write on the back of your card (or theirs) a

note about the conversation and what you promised to do.

After the event, it is easy to glance through the

collected cards remembering everyone you met and reach out,

referring to the conversation and fulfilling your promise.

Watch for articles and interviews with people who specialise in a

similar field as you – learn about steps they’ve taken, successes and

mistakes they’ve experienced, resources they might recommend. Visit

their websites and try to figure out why they chose that layout, the

design, the images, etc. Reach out to them to let them know they

have influenced you, that you liked their article or interview, or that

you’d love to connect with them on social media. Search like-minded

websites for resources, helpful links and articles. Check out their

media pages to see where they’ve gotten exposure; perhaps the

media listed there would be interested in you too.

Lillian and her husband Dave are the team behind Brummet Media

Group, high-fiving cheerfully as they pass each other on the way from

checking off one item or other from their long to-do list. Their business

includes Dave’s music studio and percussion repair services, numerous

award-winning non-fiction books, a YouTube channel and 2 popular


Visit the Brummets @:

-&- drop by their Amazon Author page


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